graphic design, motion design, strategy
ePlus Technology
Creative direction and paid media strategy for a B2B technology solutions provider’s partner marketing program, including 28 paid campaigns across 20 different partner relationships, generating 4.8M impressions, 2.44M video views, and 2,102 conversions at strong cost efficiency ($3.33 average CPC) in 2025. Developed multi-format social content including video, motion design, and platform-specific assets optimized for LinkedIn. Top-performing campaigns achieved 6.6% CTR (7x industry benchmarks) with 75% video completion rates.