design, ux, content management
The Domain Name Industry Brief
Creative and strategic direction for a Tableau-integrated data platform and editorial publication serving the domain name industry. Led the content strategy, information architecture, and visual design that drove a 32% increase in average engagement time and grew organic traffic by over 50% year-over-year. Developed the Learning Center, a structured educational resource including glossary, timeline, and policy explainers, that elevated content quality and attracted higher-intent visitors. Managed visual strategy and freelance contributors for data visualization frameworks that transformed complex datasets into narrative, accessible reporting for industry professionals tracking market trends, policy developments, and competitive intelligence.