project manager, concept development, design team, ia + ux planning:
Springfield School District
Strategic redesign and brand refresh for a K–12 school district’s primary digital presence. Led creative direction, information architecture, and content strategy to create a more accessible, user-centered experience for parents, students, staff, and community members. Managed cross-functional collaboration with IT, communications, and district leadership to deliver a site that balanced diverse stakeholder needs with technical and budgetary constraints.

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from current site audit:

      

to design, static mock-up:

from ia and ux planning:

   

to sitemap, visual diagram:

and launch:

tools used: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Premiere, Finalsite CMS, Microsoft Excel, Google Docs, Google Sheets, draw.io, join.me, pen and paper